How To Rank Higher in Google

Drive more traffic to Your Business through content promotion

Ranking in the search results is slow and sometimes painful. But with a bit of work, you can start getting great results with your search engine listings.

Organic Growth is the Holy Grail of Internet Marketing.
Why? Because organic traffic is  'Free' and has longevity. As opposed to Paid Traffic, Organic traffic does not stop once you stop paying.
So as a long term SEO strategy its a no brainer.

There are many ways to increase traffic, some of the strategies including:

Social media marketing
Email marketing
Paid advertising
Business Directory Listings

When you promote your content across all these channels you automatically start boosting your reach.

1 -Social Media Marketing

If you don't already have social media in your SEO strategy then now is the time to start.
It has never been easier to reach so many potential customers.
Facebook, Instagram, LinkedIn, Pinterest are probably the top 4 Social media platforms that you need as part of your online business strategy.
All these enable you to reach potential customers. Whether its Organic or Paid engagements there is no doubt that using Social Media is a have
up your (marketing) sleeves.

2- Email Marketing

Email MArketing has come a long way and there is no better way to engage with your customers than with personalised emails to remind them of your offerings.
With Websites like Sender,  MailChimp and Campaign Monitor to name a few, creating amazing emails is a breeze. Give them a test drive with their free plans

3 - Paid Search (PPC)

PPC, PPM, SEO, SEM, LMAO;  what is it with all these acronyms in our world of today?
Well just to clarify PPC basically stands for 'Pay Per Click' and PPM is the Pay Per (Mil - Thousand) impressions Bid Strategy
With a little budget, you can stretch your reach with Google Ads and Bing Ads.
The battle for top spot is not an easy one, but with paid search ads, which come in Text and Image variants you can get above your competitors.
The trick is to focus on less contested keywords and build your strategy around 'long tail' keywords. 
So what are these long tails? The basic concept is to target words that are within a set that include the ones you are interested in.
For example, let's say you want to display your ads for 'Fresh Eggs'; this phrase might find you in a bidding war with every other Fresh Egg wanna be advertiser.
But if instead, you target 'Where can I buy Fresh Eggs in Keysborough' chances are that you will not only be only one of a few fighting for that phrase but you will also end up paying a lot less for that Click

4 - Business Directories

This one is our favourite - Clearly no biases here.
Directory sites offer great value when it comes to online marketing strategies.
With our very own looklocal Business listing and a wave of other business sites offering to list your business such as Yelp, truelocal, Yellow Pages you get incredible value.
This value comes in the form of not only exposure to your business but also quality backlinks for your site.
Backlink are by far the most important search engine optimisation marker that the big boys and gals measure when it comes to ranking you high.
In a nut shell Backlinks are the inbound links from other sites to your. The more backlinks you have the greater the Authority your web site will be perceived to have in the eyes of the Search engines like Google, Bing, Yahoo and company.
 

Get Your Company LIsted Today 
with looklocal.com.au