At the moment, the Internet has become a worldwide phenomenon. It has been able to interconnect millions of users all over the planet. People have made the Internet an indispensable part of their lives. If they want to find out where to eat, they look on their cell phones for restaurant recommendations. If they want to buy clothes, they can look at online catalogs of stores, and even shop online.
Now that everything is just a click away, brands must be alert. User-brand interaction is...